Bridging the Technical/Non-Technical Divide
Eight years ago, I went to my high school reunion. I had worked successfully in the field of sales and marketing since graduation. I had started my own consultancy when I was twenty-four which helped clients with sales and developing their “brand voice.” I was the human voice behind businesses large and small. At the time I loved my job and had no plans on leaving my industry. At the reunion, I looked around, and after the mandatory mingling that comes with being a social butterfly, I locked eyes with someone I recognized. He was leaning against the bar, drinking a soda, and looking utterly uncomfortable. Yep. That was none other than M. Scott Ford.